In short
- Consistent imagery across all listings acts as the agency's signature and makes comparison easier for the viewer.
- A listing-ready set has a clear cover image, an order that follows the route through the property and exports for each channel.
- A short written brief before the appointment avoids reshoots and delays.
- For several properties on the same day, the main services of the second get 10% off and those of the third 15% off.
- Video, reels, drone or digital enhancement are added when the property gives a specific reason.
Why does consistent imagery matter for a real estate agency?
Because people judge an agency by its listings as a whole, not by a single one. When every listing has the same quality of light, straight lines and a similar structure, the portfolio looks organised and trustworthy.
Consistency also pays off in day to day work:
- With owners: when you pitch for an instruction, you can show exactly how their property will be presented.
- With buyers and tenants: realistic, clean images bring viewings from people who know what they are going to see.
- With your team: agents no longer have to decide each time how many photos, in what order and in which format.
The opposite, phone snapshots sitting next to professional shoots, suggests some properties get less attention than others. Our page for real estate agencies explains how a steady production workflow is set up.
What does a listing-ready set include?
A listing-ready set includes a strong cover image, the remaining shots in a logical order and files sized for each channel. Akinita Media's real estate photography delivers 15 to 40 final HDR photos, depending on size and layout, as web-ready files.
The cover image
The cover is the picture shown in search results, so it should feature the property's strongest asset. That is usually the living room in natural light, the view from the terrace or, for a detached house, the facade. Avoid bathrooms, corridors and tight close ups as a cover.
The order of the photos
The order follows the route of a real viewing, so the layout makes sense even without a floor plan:
- Cover image with the main selling point.
- Living and dining area from two or three angles.
- Kitchen.
- Master bedroom, then the other bedrooms.
- Bathrooms and WC.
- Balconies, terrace, garden and view.
- Communal areas, parking, storage and the building facade.
Horizontal and vertical exports
Listings on portals and on the agency website need horizontal images, while stories and reels need vertical ones. If you plan to use the material on social media too, say so from the start, so that vertical frames of the key rooms are planned rather than cropped from horizontal shots afterwards.
| Channel | Orientation | What to ask for |
|---|---|---|
| Listing portals and website | Horizontal | The full set as web-ready files |
| Stories and reels | Vertical | Selected vertical frames or a separate reel |
| Print and office window display | Horizontal | The cover plus two to three key shots |
How do you brief the photographer properly?
Send a short written message with the key facts about the property and where the material will be used. Five minutes of preparation is enough to make sure nothing is missing on delivery.
- Property: address or area, size in m², floor, number of rooms, occupied or empty.
- Selling points: view, renovation, terrace, fireplace, parking space. Anything that must be in the set.
- Points to note: rooms not to be photographed, works in progress, tenants.
- Use: sale or rental, portals, social media, print.
- Access: who holds the keys, suitable times, parking.
- Deadline: standard delivery is within 3 working days via a cloud link. Delivery within 24 hours carries a 20% surcharge, subject to availability.
Send the owner our guide on how to prepare a property before the photo shoot as well, so the place is ready when the crew arrives.
How does booking several properties on the same day work?
When you book more than one property on the same day, the main services of the second are discounted by 10% and those of the third by 15%. Four or more properties get a custom quote.
Example: three apartments of 51 to 100 m² in central Athens, at €159 each for photography, cost €159, €143.10 and €135.15, a total of €437.25 instead of €477. Prices exclude 24% VAT.
- Group properties that are close to each other, so no time is lost travelling.
- Make sure each one is prepared and accessible at its time slot.
- Factor in the area surcharge on main services: none for Central and South Athens, 10% for the Northern suburbs, 11% for West Athens and Piraeus, 12% for East Attica, 15% for the rest of Attica.
- A 40% deposit confirms the date.
Listing Ready or a monthly Agency Plan: which suits your agency?
Listing Ready suits agencies that commission shoots occasionally, while a monthly Agency Plan suits those with a steady flow of new listings. Listing Ready Basic costs €169 per listing, and Agency Plans start from €460 per month for 4 listings, which works out at €115 per listing.
| Option | Cost plus VAT | A good fit when |
|---|---|---|
| Photography priced by size | From €129 for properties up to 50 m² | You have individual properties with different needs |
| Listing Ready Basic | €169 per listing | You want a fixed price per listing with no monthly commitment |
| Agency Plan | From €460 per month for 4 listings | You publish new listings every month and want a predictable cost |
If you are not sure, count how many new instructions you took on average over recent months and compare with the price list and cost calculator.
When is it worth adding video, a reel or drone?
Add them when the property has something photos cannot fully convey: the flow between rooms, the surroundings or a need for social media exposure. Not every property needs every service.
- One Take Video from €149: up to 3 minutes, horizontal or vertical. Suited to properties where the connection between spaces matters, such as large apartments and maisonettes.
- Social Media Reel from €149: vertical, 15 to 45 seconds. Suited to agencies with active accounts that want regular content.
- Drone: photos +€50 and video +€70, only as an add-on to a main shoot. It makes sense for detached houses, plots and properties with a view, where flying is permitted and feasible.
- Bundles up to 50 m²: Photo + Reel €229, Photo + Video €249, all three €349.
What can you do with listings that already have photos?
For properties that do not justify a new shoot, the AI Listing Image Pack improves up to 10 existing photos with basic corrections. It costs €20 per property, or €15 per property from 5 properties.
It is a practical way to lift older listings closer to the rest of your portfolio. It does not replace a professional shoot when the original photos have poor angles or rooms are missing. Edited images are labelled as digital visualisations, and damage or permanent features are never hidden.
Frequently asked questions
How many photos are delivered per listing?
You receive 15 to 40 final photos, depending on the size and layout of the property. If your portal has an image limit, mention it in the brief so the right selection is made.
How soon will I have the photos to publish the listing?
Standard delivery is within 3 working days via a cloud link. Delivery within 24 hours is possible with a 20% surcharge, subject to availability.
Does the same day discount apply to add-ons as well?
The 10% discount on the second property and 15% on the third applies to the main services. Four or more properties on the same day get a custom quote.
Do you cover properties across Attica?
Yes. There is no surcharge in Central and South Athens, while main services in the rest of Attica carry a surcharge of 10% to 15%. Outside Attica is by arrangement.
Can I improve photos taken by the owner?
Yes, with the AI Listing Image Pack at €20 per property for up to 10 existing photos and basic corrections. If the shots have serious shortcomings, a new shoot gives a better result.