Real estate video for developers: content across three phases

In short

• A development needs different visual content in each phase: 3D visuals before, progress coverage during construction, photography and video after handover.
• Before construction, renders, a 3D floor plan and an animation show what does not exist yet, and are always labelled as digital visualisations.
• During construction, regular visits with photos, drone and video document progress for buyers, investors and social media.
• After completion, every unit gets its own material: HDR photos, a walkthrough video, a reel and, where permitted, aerial footage.
• Indicative prices excluding 24% VAT: off-plan packages from €490, progress visits from €249, HDR photography from €129.

Why does a developer need content in three phases?

Because buyers of new builds often decide before a finished apartment exists, and their questions change at every stage. Real estate video for developers is therefore not a single shoot at the end, but a plan that follows the project from the drawings to the handover of the keys.

At the start the question is "what will it look like?". In the middle it becomes "is it progressing the way you told us?". At the end it is "what is the space I am buying really like?". When your content answers those three questions in order, the sales team always has something specific to show and does not have to describe in words what can simply be seen. See how we work with construction companies and developers.

What content do you need before construction starts?

You need images that show the finished result while the plot is still empty: 3D renders, a 3D floor plan and a short animation. This material supports off-plan sales and is built from your architectural files.

• Exterior 3D render (from €220): the facade of the building, useful for the site hoarding, the website and listings.
• Interior 3D render (from €150): the living room, kitchen or main bedroom of a typical apartment, with the finishes you have chosen.
• 3D floor plan: helps a buyer understand the layout and proportions more easily than a technical drawing.
• 3D animation (from €290 for 15 seconds): a short move around or through the building, suited to presentations and ads.

To get started we need floor plans, elevations, sections and a list of materials, or at least reference images. Off-plan packages start from €490 and are shaped by the number of images and units. Every image is labelled as a digital visualisation, so the buyer knows they are looking at a proposal and not a photograph.

What do we capture while the building is under construction?

We document the progress of the project through repeated site visits, with photos, video and, where permitted, drone. The aim is to show clearly what has changed since the previous visit.

Each construction progress visit costs from €249 and can include:

• Photos from fixed viewpoints, so the stages are easy to compare with each other.
• Short video clips of the work carried out in that period, for update messages and social media.
• Aerial footage that shows the volume of the building and how it sits in the neighbourhood. Flying depends on the area, the weather, access and the restrictions in force.

A little preparation goes a long way: brief the site manager, arrange safe access to the floors and ask for the areas that will be on camera to be tidy. The material shows the site as it is, and is never used to hide defects or delays.

What do we deliver once the project is complete?

After completion we produce the material that will present each unit for sale or rent: HDR photos, a walkthrough video, a reel and aerial footage of the building. At this point the content shows the real space rather than the intention.

• HDR photography: 15 to 40 final photos per property, depending on size and layout. It costs €129 up to 50 m², €159 for 51 to 100 m² and €199 for 101 to 150 m².
• Walkthrough video: the One Take Video is one continuous tour of up to 3 minutes, horizontal or vertical, from €149. Read more about real estate videography.
• A reel for each unit: a vertical video of 15 to 45 seconds for Instagram, TikTok and ads, from €149.
• Drone: aerial photos for +€50 and aerial video for +€70, only as add-ons to a main shoot and only where flying is permitted.

If several units are shot on the same day, there is 10% off the main services of the second property and 15% off the third. For 4 or more units we prepare a custom quote. If the apartments are handed over empty, virtual staging from €25 per image shows one possible way to furnish them, always labelled as a digital visualisation.

Which content belongs to each phase, and from what price?

The table below sums up what is produced in each phase, what it is used for and where prices start. Prices exclude 24% VAT.

Outside Central and South Athens an area surcharge applies to the main services, from 10% in the Northern suburbs to 15% in the rest of Attica. You will find the detailed calculation in the price list.

How do you plan the schedule of site visits?

The most practical approach is to tie the visits to the milestones of the project instead of picking dates at random. That way every visit shows a visible step and the material has a reason to be published.

1. Start of works: the plot, excavation and foundations, as a point of reference.
2. Completed frame: the building reaches its final volume, a good moment for aerial footage.
3. Masonry and window frames: the spaces start to read as rooms.
4. Facades and scaffolding removed: the first clean view of the exterior.
5. Finishes and show apartment: floors, kitchens, bathrooms.
6. Handover: the final photography and video of each unit.

On long projects, a steady rhythm between milestones, for example one visit every month or every two months, keeps the updates flowing. Book the dates early and keep a backup day, because the weather and the work on site often change the plan. A 40% deposit confirms the date.

What do you hand to your sales team and to buyers?

The sales team needs organised material for each unit, while buyers need short, regular updates. Files are delivered through a cloud link, web-ready, normally within 3 working days of each shoot.

For the sales team

• A folder per unit with photos, walkthrough video and reel, with clear file names.
• Renders and 3D floor plans for presentations, brochures and listings while the project is still unfinished.
• Horizontal material for the website and listing portals, vertical material for mobile and social media.

For buyers and investors

• A progress update after every visit, with a few photos and a short video.
• "Then and now" comparisons taken from the same viewpoints.
• A clear distinction between real footage and digital visualisations.

Send us the drawings, the location and the timeline of the project, and we will suggest a content plan with specific visits and a cost for each phase.